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Backlinks are incoming links to your website. It's simple . I always try to build backlink using white hat method.
Table of contents
- White Hat SEO: The Definitive Guide ()
- Black Hat vs. White Hat SEO: What’s the Difference?
- 2. Sponsored Posts/Reviews
- White Hat SEO Technique No. 1: Keyword Research
- 4 White Hat SEO Techniques To Outrank Your Competitors
Every big brand and every small business with an online presence wants a piece of the organic search traffic. Now, before SEO got so technical, it used to be simple. It was all about creating the best and the most relevant content for the search engines to rank around relevant keywords. The interesting thing is, what mattered in the beginning still matters today: Quality Content. The only thing that has changed or gotten better is how the search engines judge the quality of content.
As content becomes more and more crucial with each passing day, the importance of white hat SEO grows. If you think you can grab top search engine rankings without investing in good content, especially after the major Google algorithm updates Panda, Penguin and Hummingbird etc. Showing that you have authority in expert areas, which can have an impact on your ranking position in the big G. So yes, the only valid way to rank your website higher than your competition and stay there is to bet all your money on white hat SEO. And diligently work on creating real value for your target audience.
Google and other major search engines respect and recommend white hat SEO, and will have zero problem giving you your deserved position in the SERPs given that you practice it. Without complicating things, white hat SEO can be explained as a collection of techniques to improve the ranking of a website in the SERPs ethically. Quality is the key ingredient in a white hat SEO strategy. Here are the factors that you need to implement if you want to make your white hat SEO efforts produce results.
In short, white hat SEO is the clean way to boost search engine rankings since it leverages quality content and aims for user satisfaction on all levels. Black hat SEO starts on the wrong note, as the whole idea behind it is to manipulate the rules laid out by the search engines. Black hatters ignore people or search users and try to impress machines, which in itself is a flawed strategy. Because cheating the system can only get you so far.
Black hat SEO may give you short term results in terms of traffic and exposure. But in the long run there are high chances of your site being penalized or removed completely from the search engine index. Black hat SEO is implemented by a number of webmasters that solely focus on quick returns rather than long term gains.
Here are some of the black hat techniques that need to be avoided at all costs:. This just goes on to show that blackhat SEO is a strict no no if you are building a real and ethical business. Your focus should be on getting the most out of the many proven white hat strategies and see to it that none of your SEO tactics are unethical.
Google is strict when maintaining the quality of the websites in its index.
And why not? After all, Google wants to give the best user experience to its users by sending them to relevant sites that offer real value. Or you may see that the organic search traffic has dramatically reduced over a period of time. People who experience such changes can learn if and why they have been hit by a penalty by visiting the Google Search Console. Even if your site has been deranked, you can get it back to where it was by fixing the issue at hand.
Even top ranking sites can be pushed out of sight if they indulge in shady SEO practices. Just take care of the problem asap and let Google know of it.
White Hat SEO: The Definitive Guide ()
But the chance goes higher if the site has used black hat SEO practices. Please note that undoing a ban is not easy. It requires you to get rid of all those unethical, dubious practices and choose the white hat way.
Only after a considerable amount of undoing and doing can you send a reconsideration request to Google. White hat SEO is the holy grail of search engine optimization. Being a rebel can and will get your site banned by Google, Bing and other search engines.
Black Hat vs. White Hat SEO: What’s the Difference?
It takes a long time to build a strong reputation , especially in the business world. So why make it harder by playing with unethical SEO techniques? Why risk it? Because fast results can disappear equally fast when you get caught by Google. Any white hat technique you use is a shield against search engine penalties. It makes your site live longer in the search engines and deliver true value to users. When you put in so much effort to reach the first page of Google, you ought to do everything you can to sustain your position.
2. Sponsored Posts/Reviews
Because the longer you stay there, the more organic visibility you gain. Sites that practice white hat SEO rarely experience big fluctuations in their ranking unlike their black hat counterparts. The point is, when you treat users with respect and give real value, the search engines let you win the SEO race over time. By now you should have a clear idea of how harmful black hat SEO can be to your website.
But if you still need more convincing, here are three reasons to say no to black hat SEO. Think black hat SEO is cheaper than white hat?
White Hat SEO Technique No. 1: Keyword Research
The answer is a big no. There used to be a time when Google was in its nascent stage when black hat was cheaper and maybe more effective. But things have changed for the better. Google is now not only smarter, but also faster. So the old-school black hat techniques no longer work.
4 White Hat SEO Techniques To Outrank Your Competitors
For example, simply building your own private blog network can cost a bomb. The costs prove that it is simply not worth it. Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines.
The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. Today, most people are searching on Google using a mobile device. To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.
When a search engine visits a site, the robots. The robots. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled.
Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March , Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.